SEO tools in 2020

SEO TOOLS:- SEO is an acronym stands for Search Engine Optimization. It is a process of optimizing the website by increasing the quantity of website traffic or visibility of the website to the users of the search engine. The traffic can be organic, natural, unpaid or free. It not only allows your website to appear in search engine results but also offers to increase their rank in the result page. People always considered the top result as the most reliable one.

Every business needs to use SEO which helps in bringing potential customers to their website. There are many SEO tools available which claimed themselves as the most superior one but are not up to the required standard. Following are some of the best tools used by bloggers and marketers in 2020:

1. Google Keyword Planner

If you want more traffic on your website or want potential customers to visit your site, you first need to understand the Keyword research. Google has a keyword research tool known as Google Keyword Planner that allows the viewer to reach their destination site through a particular or relevant keyword.

• Google Planner Keyword is 100%free all you need is to create an account to gain access.
• It helps to mention such keywords for which users are searching so that your website will appear on top of the results.
• Keywords suggestion by Google based on average searches, relevance, trends, and degree of competition.

2. SEMrush

SEMrush is a tool used by new as well as old business to optimize their websites. It basically helps in providing productive keywords that can be included in the content so that the viewer gets the best result for what they have searched.

• SEMrush offers a 14-days free trial and after that, you can avail the monthly or annual subscription.
• Also enables to keep an eye on competitors ranking in the search engine results, the keywords used by them, how much traffic getting on their website.

3. SERP simulator

SERP stands for Search Engine Results Page, as the name itself states it examines and view or give an idea about how the web pages look in search engine results. A good meta description and a good title are enough for optimizing your website in the search engine results. Website creators use this SEO tool to make their website appear on the top to gain more traffic.

4. GT Metrix

This tool is considered as highly advanced and used by almost every business for their website.

• It gives an actual-time analysis of the page speed.
• Site load details, i.e, time, speed, size, number of views.
• Provides insight into the activities of the website.
• This tool can be used by smartphones or Android phones to watch page performance.
• It offers various paid plans and you can choose according to your needs.

5. Unamo

This tool offers many features to check, scrutinize and check the SEO performance. With the help on Unamo, you can keep a record of your ranking in the result page, the impact of using keywords, position change in the results.

Marketing insights of competitors, keyword tracking can be done by Unamo.

6. Google Webmaster Console

This tool is highly recommended as it gives a glimpse of SEO basic aspects that are important for optimization of your websites such as keywords, ranking performance and drag errors. Google webmasters notify with the errors and changes required in the website so you can fix it. It increases the readability and reliability of the website in the search engine results.

7. Google Mobile-Friendly Test

A website preview in mobile is totally different from the visual device, i.e, monitor screen because of different screen size and resolution.

As most of the population works on phone and search mostly on smartphones, so this test helps to know about the user’s experience with the mobile website. It conducts a test and that score notifies about the changes required on the website.

Quality content is a must but proper text and font size and plug –is also important to provide a quality experience to the mobile users. It also affects the ranking and position of the website in the result page.

8. Woorank

• This SEO tool is used to scrutinize the website.
• It has a review feature to track website performance so that changes can be made if required. Overall performance can be measured by Woorank.
• Completely analyze the competitor strategy and keywords used by them also ranking.
• Increase website traffic, search result ranking and viewers engagement on the website.

All 8 SEO tools listed above are the most recommended tools by the bloggers and marketers based upon their experiences. Indeed SEO tools are becoming a primary factor to optimize the website visibility in search engine results. For better ranking and more traffic select the most suitable tool for your website.

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