08 Jun How Social Media can be used as a marketing tool?
Social Media Marketing Tool
Sales funnel is a marketing tool commonly used by every business nowadays. The funnel uses the social media marketing tool to boost up the sales and attract as more as customers or to make aware the public about your brand.
Social media has totally changed the standard pattern of interacting with customers in the funnel process, i.e, it helps in shortening the gap between the people and information. Many of us believe that social media in the social media marketing tool is all about likes, shares, comments, and followers but it’s not an exact way to measure the real impact of the social efforts on your business.
Using social media is an efficient way to compute good statistics of the impact on business.
Here the question arises: How Social media marketing tool affect the sales?
Following are the 5 ways in which Social Media affects the sales funnel-
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Awareness :
Awareness is all about informing the consumers about your brand. People always prefer to buy those products about which they have heard as it gives a sense of trustworthiness. The social platform is the best way to make aware people about the brand and to earn the attention of the consumers. A good content, original facts, logo, use of infographics all contribute to creating awareness.
For ex : Youtube ads, Social videos and to use paid influencers to post and inform their followers about the brand.
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Familiarity :
Once the customer is aware of the brand, the chances of purchases increases. But it’s important to keep interacting with your customers to encourage them to end up buying the product. Interaction with people having same interest creates more customers also interactions through emails which help in pushing the public who are unaware of the brand.
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Engagement :
After all, this tries to work on engaging the customers by repeatedly viewing your post related to the brand. Because when consumers frequently view the same thing every time, repeatedly visibility of the brand will arouse more curiosity. Consumers who follow or likes your page will definitely think about purchasing it once.
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Conversion :
Once you make customers engaged with your brand on social media. Now the times come of converting the virtual one into actual customers. It’s just like pushing the customers to take action.
For ex : Filling out forms to have some discounts over the purchase.
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Advocacy :
People hardly trust any advertisements for a product nowadays maybe because of past experiences. They trust their friends and peers or family over such extraordinary advertisements. Information from the known ones is considered more accurate.
Here the funnel works without the social platform at initial stage try to work on consumer satisfaction that leads him to be a company’s loyal spokesperson. A loyal and satisfied customer will help you to make new customers. The people will talk more about your brand which will automatically attract new customers and help customers to know your brand.
In order to measure the real social media impact on business growth, marketers need to determine how to use social media in the funnel process. Using accurate methods to increase sales through social aspects lead to business growth.
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